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March 27, 2012

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In the last 5 years I have met so many people passing themselves off as Social Media Experts who seem to lack ANY of the "social" skills needed.

I know quite a few SM"E"s who have actually turned people away from their brand or product because they think the best way to be in social media is to grab a bullhorn and a steamroller and go around shouting their company name.

Engaging people is a skill that is lost on 99% of professed social media experts.

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