...the best writers left their websites for jobs with established media companies; established media companies asked these writers—along with many who really shouldn’t be in these jobs—to make content sound blog-ish; cross-site discourse fell off, with the power to shape a conversation aggregated among sites from which so much content now flows down a hierarchy; memes and traffic-generation schemes quickly eroded what had once been innovative ideas; a shared conversational tone predominated, suggesting that certain content was supposed to sound certain ways; a once open and growing system became a series of echo chambers as writers and readers congregated in various places where they could feel good about participating with each other. Websites have grown incredibly stale as a result, and most with passable content have lost differentiating elements.
Worst of all, as these changes crept across the internet and cemented a way to do business, so to speak, they reinforced the notion that everyone can be an expert while staying at home and living life behind a series of screens. [emphasis mine]
-Family Business (read more) [via Ned Hepburn]

